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This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.Hinge, for example, will now allow users to augment their user profiles on the service with video.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.This continues the dating service’s larger mission of helping users find relationships, not casual encounters.Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.
We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.